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Economics & benchmarks

Unit economics, platform take rates, generation costs, and the line items that quietly destroy margin. Every figure here carries a grade saying how far we would stand behind it, and every calculation shows its working. Several of the grades say estimate; that is the point of printing them.

4 guides · Numbers you can put in a spreadsheet

Where to start

Read the cost breakdown first: it names the five cost centres and will tell you which of the others you actually need. Chat labour is the one that decides whether the business works, and almost nobody models it before they hit it. Take rates matter less than either of those, though they are what most people compare first.

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AnalysisMethod, not benchmark
Economics
EconomicsAnalysisEditor's pick

Chat labour: the cost that decides whether this business works

Messaging is where a large share of creator revenue is generated, which means someone has to be in the conversation. That person is the largest controllable cost in this business and the one almost nobody models before they hit it.

  • Why chat cost scales with success, and arrives exactly when you conclude the model works
  • The three staffing models, and the constraint each one trades away
  • Cost per dollar of chat-attributable revenue: how to calculate it and why nobody publishes it

Read the guide →

  • 02

    The real cost structure

    A full cost breakdown for an AI-model creator business: generation, labour, platform fees and the line items that quietly destroy margin.

    Analysis9 min
  • 03

    Take rates compared

    Published commission rates across the main creator subscription platforms, plus the fees that sit underneath the headline percentage.

    Analysis5 min
  • 04

    Cost per usable image

    A model for the true cost of AI content production, based on keeper rate rather than raw generation cost, with published GPU and API rates.

    Reference5 min

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