Chat labour: the cost that decides whether this business works
Messaging is where a large share of creator revenue is generated, which means someone has to be in the conversation. That person is the largest controllable cost in this business and the one almost nobody models before they hit it.
- Why chat cost scales with success, and arrives exactly when you conclude the model works
- The three staffing models, and the constraint each one trades away
- Cost per dollar of chat-attributable revenue: how to calculate it and why nobody publishes it
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